SEO Audit Services

Discover what's stopping your website from ranking and getting traffic and conversions with an SEO audit. Fix the issues and improve your SEO performance today.

What is an SEO Audit?

An SEO audit evaluates your entire website to see if it can appear in the search engines results pages.

Example.

If Google and Bing think your website is good enough to appear in their search results for a particular keyword, then they will show it in their search results.

What position they show your webpage depends on if they feel that it satisfies the searcher's intent.

7 Benefits of Doing an SEO Audit on Your Website?

An SEO Audit is essential because you can find issues that are affecting your website's ability to rank higher in the search engines.

It grades your website on the best practices for SEO.

Using best practices is key to Google's algorithm, which means that the more sites that do things incorrectly (or don't do anything at all), the better your chances of ranking higher.

#1. It Helps You See What Keywords You're Ranking For

If you're going to expand into new markets, focusing on ranking for specific keywords is essential and will produce better results. Choosing random keywords without knowing what people are using or if the keywords are related to your goals is a recipe for wasting money.

#2. It Helps You See What Keywords People are Using To Find Your Website and Help You Find New Keywords

As mentioned before, it's essential to know how well you're doing compared to others and whether or not there is any room for improvement on certain aspects of your website that will help move things along in the right direction, so why not look at how they rank on Google? By having this information available, you can more easily assess where they're earning their profits from and use that as a way of figuring out how much potential traffic is general on your end.

#3. An SEO Audit Can help You Create Better Content

If you intend on having a blog on your website, reviews, forums, or any other kind of public content that people can find themselves reading, SEO audits are going to provide relevant information regarding how well optimized they are for a particular keyword.

#4. It Helps You See What Your Competitors are Doing

As mentioned before, it's essential to know how well you're doing compared to others and whether or not there is any room for improvement on certain aspects of your website that will help move things along in the right direction, so why not look at how they rank on Google? By having this information available, you can more easily assess where they're earning their profits from and use that as a way of figuring out how much potential traffic is general on your end.

#6. It Helps Ensure That All Your Web Pages Get Indexed

As mentioned before, it's essential to know how well you're doing compared to others and whether or not there is any room for improvement on certain aspects of your website that will help move things along in the right direction, so why not look at how they rank on Google? By having this information available, you can more easily assess where they're earning their profits from and use that as a way of figuring out how much potential traffic is general on your end.

#7. It Helps Find Elements That Are Negatively Affecting Your Website

As mentioned before, it's essential to know how well you're doing compared to others and whether or not there is any room for improvement on certain aspects of your website that will help move things along in the right direction, so why not look at how they rank on Google? By having this information available, you can more easily assess where they're earning their profits from and use that as a way of figuring out how much potential traffic is general on your end.

Our Complete SEO Audit Process

Maryland SEO Company - Bowie SEO

#1. Establishing SEO Benchmarks

In order to know whether your SEO efforts are bearing fruit, you first need to set some baseline measures, or benchmarks. These will be different for every website, depending on its age, size, history, and industry.

Some key metrics you may want to track include:

  1. Ranking for specific keywords
  2. Traffic from organic search
  3. Competitor's traffic from organic search
  4. Number of Backlinks
  5. Number of reviews
Maryland SEO Company - Bowie SEO

#2. Ensuring All Your Web Pages are Indexed

One of the most important steps in any SEO audit is to check whether your website is being indexed by Google. If it isn't, then all your other efforts are for naught, because Google will never show your site in the search results.

Maryland SEO Company - Bowie SEO

#3. Checking for duplicate versions of your website

If you have multiple versions of your website (e.g. http://example.com and http://www.example.com), search engines may see this as duplicate content and penalize your site accordingly. To avoid this, you'll want to set up a 301 redirect from the non-preferred version of your website to the preferred one.

Additionally, if you have pages on your website with very similar content (e.g. two different product pages that describe the same product in slightly different ways), this can also be seen as duplicate content and cause problems for your SEO. In this case, you'll want to choose one version of the page to keep and redirect the other one(s) to it.

Maryland SEO Company - Bowie SEO

#4. Checking for Manual Actions by Google

If Google has manually penalized your website, it will likely show up in the Manual Actions section of Search Console. This is a rare occurrence, but if it has happened to you, it's important to fix the problem as soon as possible.

Maryland SEO Company - Bowie SEO

#5. Checking Your Website Speed and Load Time

Google has stated that website speed is a ranking factor, so it's important to make sure your site loads quickly. You can check your website's speed with Google's PageSpeed Insights tool. Additionally, you'll want to make sure your website's HTML and CSS are clean and properly formatted, as this can also impact your load time.

Maryland SEO Company - Bowie SEO

#6. Checking Your Website is Secure

Google gives preference to websites that are secure, so it's important to make sure your site is using HTTPS. You can check whether your website is secure by looking for the green lock icon in the address bar of your browser.

Maryland SEO Company - Bowie SEO

#7. Checking Your Website is Mobile Friendly

In 2015, Google updated its algorithm to give preference to mobile-friendly websites in the search results. This means that if your website is not optimized for mobile devices, you could be losing out on a lot of traffic. To check whether your website is mobile-friendly, you can use Google's Mobile-Friendly Test tool.

Maryland SEO Company - Bowie SEO

#8. On-Page SEO - Checking Each Page on Your Website

In 2015, Google updated its algorithm to give preference to mobile-friendly websites in the search results. This means that if your website is not optimized for mobile devices, you could be losing out on a lot of traffic. To check whether your website is mobile-friendly, you can use Google's Mobile-Friendly Test tool.

Maryland SEO Company - Bowie SEO

#9. Find Duplicate Content issues

In 2015, Google updated its algorithm to give preference to mobile-friendly websites in the search results. This means that if your website is not optimized for mobile devices, you could be losing out on a lot of traffic. To check whether your website is mobile-friendly, you can use Google's Mobile-Friendly Test tool.

/
Maryland SEO Company - Bowie SEO

#10. Find Orphan Pages

Orphan pages are pages that are not linked to from any other pages on your site. This can be a problem because it means that search engines may not be able to find and index them.

If search engines can't find these pages, they cannot index these pages.

Maryland SEO Company - Bowie SEO

#11. Find Broken Links on Your Website

Broken links are not only bad for user experience, but they can also hurt your SEO. This is because Google uses links to crawl and index websites, so if there are a lot of broken links on your site, it can impact your website's crawling and indexing.

Maryland SEO Company - Bowie SEO

#12. Perform a Backlink Audit

A backlink is a link from another website to your own. Backlinks are one of the most important factors in SEO, as they help to improve your website's visibility and authority. However, not all backlinks are created equal. Some backlinks come from low-quality websites, and others come from websites that use spammy techniques, such as link farms.

To make sure your backlinks are helping your SEO, you'll need to conduct a backlink audit. This involves identifying which backlinks are harmful to your website and disavowing them. You can use a tool like Moz's Link Explorer or Majestic's Site Explorer to find backlinks to your website.

What Happens After Your SEO Audit

After your SEO audit, you should incorporate all necessary changes as quickly as possible.

Tracking the success of those changes over time will be a great indicator of whether you've gone far enough or if there are still opportunities for improvement.

Use this information to continue developing an ongoing checklist of tasks that need to happen regularly, e.g., content maintenance, getting more backlinks, monitoring website traffic, etc.

The more detail that goes into this checklist upfront, the easier it'll be to use effectively going forward.

And don't hesitate to reach out for expert help if you need it.

Ready to Get More Traffic and Rank Higher in the Search Engines?

Fill out the form below to get your SEO Audit.