SEO for Landscapers | Learn How to Rank Higher on Google
The landscaping industry is tough, and if you Google SEO for landscapers or landscaping SEO, you already know that search engine optimization is one of the best marketing channels to help grow your landscaping company.
Adding an SEO strategy with your search engine marketing strategy (PPC, social media marketing) can take your company to the next level.
But I know you have questions.
- How do I do landscaping SEO?
- How do I show up in local searches for my landscaping services?
- How do I know if I need SEO for my landscaping business?
In this guide, I'll answer these questions and give you a high-level overview of how to do SEO for your landscaping business.
Let's dig in.
SEO for Landscapers: The Landscaping Company SEO Guide
Before we get into this guide, I must say this.
You are a landscaping expert.
Not an SEO expert.
To grow your landscaping company, you should focus on running your business and consider letting an SEO company or specialist do your SEO.
Trying SEO yourself can result in you wasting thousands of dollars and lots of time.
You should focus on delivering quality work and making sure your customers are 100% satisfied, not trying to learn SEO.
But, in all fairness, it helps business owners to have a high-level overview of SEO and the SEO process.
So let's begin.
How Do You Know if You Need SEO for Your Landscaping Business?
Before starting an SEO campaign, let's ensure that your landscaping business needs SEO.
You'll know if your business needs SEO services if:
- You can't find your business website in the Google Local Pack or the organic search engine results when you search for your services. Look on the first page of the map pack and the first page results.
- You don't have any website traffic, or you don't know how many visitors come to your website every month.
- You don't get leads from your website.
- Other landscaping companies rank higher than you.
- You didn't do any keyword research or just guessed your keywords.
- You rely on Google Adwords and social media marketing to get customers.
- You depend heavily on referrals for business.
If you can say yes to any of the abovementioned issues, you can benefit by adding landscaping SEO to your digital marketing.
Let's dig into the guide.
#1 SEO Audit
An SEO audit is the first thing you should do.
An SEO audit will show you where your website stands compared to other landscaping company websites.
Doing an SEO audit is good compared to an audit from the IRS, which may not be good.
The landscaping companies you measure yourself against will be those companies on the first page of the search results and companies in the map pack.
Some things you'll want to look for are:
- How much traffic do you get to your website every month?
- Which keywords give you the most traffic?
- Which keywords can you rank for?
- What keywords are people using to find your business?
- How many keywords do you rank for?
- What keywords do other landscaping companies rank for?
- How many keywords do your competitors rank for?
- What pages do they have that you don't have?
- Is your website responsive or mobile-friendly?
- Is your website secure?
- Is your website fast, and does it provides a good user experience?
To get this information on your website and information on your competitor's websites, you can use a keyword research tool like Ahrefs or a free tool like UberSuggest.
These tools are valuable in SEO and show how your website stacks up against competitors.
Ahrefs, the tool I use, will show you:
- Your monthly organic traffic (Organic traffic)
- How many keywords do you rank for (Organic keywords)
- The total amount of backlinks you have
- The strength of your website (DR)
This tool can also help you with keyword research, finding broken links, and doing competitor analysis.
Below is an example of two of your landscaping competitors.
These companies in Maryland and Virginia have 8400 and 8600 visitors a month coming to their websites.
If you had that much traffic coming to your website, how many of these leads can you convert into customers?
Need help increasing your website traffic and getting more customers for your landscaping business?
We can help.
#2 Look for SEO Opportunities
The next step in landscaping SEO is to look for opportunities to increase your SEO performance.
Some of these opportunities include:
- Targeting and finding relevant keywords for your business
- Finding high-traffic, low-competition keywords
- Finding content gaps
- Finding opportunities to increase conversion rates on your site
- Discovering opportunities you see but your competitors don't see
Targeting and Finding Relevant Keywords
One opportunity you can use to your advantage is finding keywords that are relevant to your business.
To find relevant keywords, you must do keyword research.
Again, you can use tools like Ahrefs or Ubersuggest for keyword research.
Here is an example.
Homeowners in Arnold, Maryland, could be looking for your services.
According to Ahrefs, the keyword "lawn service Arnold MD" gets approximately 150 searches per month with a keyword difficulty score of 0.
The keyword difficulty score tells you how easy or hard the keyword is to rank for.
If you were to target this keyword, there is a good chance your website could appear on page one.
Of course, there are other factors, but I'll keep it simple for now.
Here's another example.
People living in Annapolis may be looking for a landscaper that offers mulch delivery.
They may use the keywords "mulch delivering Annapolis MD."
According to Ahrefs, this keyword is also easy to rank for, with a keyword difficulty score of 7, and has a search volume of approximately 100 people per month.
One more example.
If you deliver mulch in Rockville, the keyword "mulch delivering Rockville MD," it's even easier.
The keyword difficulty is only 1, and it has a search volume of 100 people per month.
Find High Traffic Low Competition Keywords
To find high traffic low competition keywords, you can use several tools. You can use:
You can use Ahrefs to find keywords and keyword variations with high search volumes and low keyword difficulty scores.
Adding keywords with high search volume and low keyword difficulty to your website's content is a great way to get traffic that can become leads and paying customers.
The keyword "bamboo removal" has a difficulty score of 4 and is searched approximately 700 times monthly.
Ahrefs also gives you more keywords ideas.
You can use these keyword ideas to create more in-depth content for you web pages and your blog posts.
You still need to qualify these keywords to see if you can rank for them, but we'll leave that for another time.
Find Content Gaps
Compare your website to your competitors' websites.
When comparing websites, you should use at least the top three landscaping companies on the first page of Google.
What makes their website better than yours?
What information do they have on their website that your website doesn't have?
What kind of content do they have?
Is their content up to date?
Is the content on their website easy to understand?
Do they have pictures and examples?
Do they have a blog?
What's the word count of each blog post?
Is it quality information, or you've read it somewhere else before?
Do they describe their local services in great detail, or is it thin and generic information?
Is there something missing on their website that you can add?
Are there questions people are asking that your competitors don't answer?
Find content gaps and fill them.
Use these opportunities to show potential customers and search engines that your website and web pages are better and satisfy what searchers want.
Find Opportunities to Increase Conversions on Your Website
Test, test, test, and try to increase your conversion rates.
Conversion rate optimization is about testing everything on your website.
Things on your website you can test include:
- Form lengths
- Meta descriptions
- Title tags.
For example, you can test using fewer form fields on your "contact us" form.
Use clickable phone numbers.
Answer questions and address objections your potential customers might have.
Make finding your address, phone number, and other contact information easy.
Remove social media buttons from the top of your website. They are distractions that will kill your conversions.
When people click on them, they never come back.
Frequently check to make sure your website is secure.
Potential customers who visit your site may leave it when they see it is not secure.
If your site is not secure, clicking on the padlock next to your domain name will show this message.
Write and re-write call-to-actions to see what works and what doesn't work.
Add different types of media to keep your visitors engaged.
Add video, audio, and infographics to keep your website visitors engaged.
Get on a podcast, create a video about mulch vs. stone, or create an infographic about
Use Google Analytics to see where users enter your website, how long they stay, and where they leave?
Use the Google search console to see what keywords people use to find your website.
Remove intrusive pop-ups that can frustrate some users (like me).
Finding Opportunities Your Competitors Haven't Noticed.
When doing keyword research, look for opportunities that your competitors are missing.
Look for keywords you can add to your website and add value to potential customers.
#3 Improve Existing Pages on Your Website
This part of the process is known as On-Page optimization or On-Page SEO.
With on-page optimization, you find and fix the problems on your web pages.
On-Page SEO can boost your SEO performance in the search engines and help your website appear on the first page of the search results.
Things you can look for and improve on each page are:
Look For and Fix Broken Links
Find and fix any broken internal and external links on your landscaping website.
Clicking on a broken link results in a 404 error, which presents a terrible user experience.
Use Keyword-Rich Title Tags and Meta Descriptions
Use keywords in the title tags and the meta description for each web page.
When you use keywords in your title tags and meta descriptions, you can help increase click-through rates to your website.
Your title tag is just HTML code that allows you to give your web page a title.
A meta description is a snippet of 170 characters that summarizes what a web page is about
Optimize Images on Your Website
Fix images on your landscaping website.
Some images on your website may be too big.
These large image files can slow down your website, especially mobile devices.
A slow website or web page is bad for your SEO.
It will negatively affect your website performance and conversions.
You can use a free tool like Squoosh that can resize your images and change the web format to a more web-friendly format like webp instead of jpg, jpeg, or png.
Also, don't forget to add alt tags to your images and add keywords to your alt tags.
Add Fresh Content Regularly
Adding fresh content is an essential part of your SEO strategy.
Add new high-quality content regularly to your website.
The more content you add, the more pages the search engines will have to index.
The more pages you indexed, the more of a landscaping expert you appear to potential customers and search engines.
Adding new content to your website also keeps search engine spiders interested and crawling your website.
The benefit of search engine spiders coming back to crawl your website is that when you add new content, it will show up in days (or less) and not take weeks.
But don't just make content for search engines. Make it for people.
Avoid Having Thin Content Web Pages
Thin content has a web page with not enough words on the page.
Thin content is also copied from somewhere else and doesn't offer your potential customers any value.
When creating content, make sure it is fresh and offers your website visitors some value.
Below is an example of a thin content service page.
Make sure you have a Mobile-Friendly Website
Today you must have a mobile-friendly website.
Because people expect it and because it is one of Google's 200 ranking factors for ranking websites.
Google's mobile-first indexing states that Google will index the mobile version of your website and use that for determining rank.
If you don't have a mobile-friendly website, you can rank lower in the search engines and also expect to have fewer people visiting your site and low conversion rates.
Get Professional Help if You Need it
If you need help optimizing your landscaping company's website, you can always seek help from an SEO specialist.
An SEO specialist will be better for your company if you don't have the time to do SEO for your business.
If you need help, we have SEO services to help you.
Let's see how we can help your landscaping company.
#4 Build Topical Authority and Be the Authority
Become the authority on everything landscaping and lawn care.
Always show that you are an expert by giving customers and search engines information that shows you are an expert.
Write keyword-focused blog posts on what your landscaping company does, and give free high-quality information to people searching for your services.
Answer questions that you know potential customers are asking on your website.
Go in-depth on each service you provide.
If you build water gardens, create a content hub around the subject of water gardens.
#5 Link Building and Getting Backlinks
Link building is crucial for SEO and local SEO.
Backlinks are another one of Google's 200 ranking factors for ranking pages.
It is the number one ranking factor when trying to rank in the organic search results.
It will be hard to rank on the first page for many of your keywords without backlinks.
But how can you get backlinks for your website?
You can create profiles on sites like Angie's List, Houzz, Home Advisor, and Next Door to get links.
You can also get backlinks by joining your local area chamber of commerce or your state's chamber of commerce.
Another way to get backlinks is to create content that people will want to link to.
You can write content, create an infographic, be a guest on a podcast, and even create a video series.
What if you created a guide called "The Correct Way to Prune Your Plants."
Or what if you made a five-part video series on creating a brick driveway or a series on building an infinity-edge pool?
Do you think interested customers would link to these pieces of content?
I know I would.
#6 Get Involved in Your Community
If your landscaping company is a local business, you should get involved in your community.
Sponsor your local baseball team, football team, or any sports team.
When you sponsor teams or other organizations needing help, it shows that you are part of your community.
People in the area will naturally want to do business with you instead of a company they know nothing about.
Also, participate in events or exhibitions in your local area.
#7 Claim, Optimize and Manage Your Google My Business Page
If you don't have a Google My Business page, get one.
As a business owner, your Google My Business page (Google Business profile) is one of the most critical elements for your local SEO.
Local SEO follows the same SEO process as regular SEO, but targets local customers in your area.
A Google Business Profile is like getting an extra website you get from Google.
The benefits of having your Google Business Profile are:
- You get to appear in Google maps and the map pack listings when someone searches for your services.
- Your customers have a place to leave reviews that other customers can see.
- It gives you a report where you can learn how consumers find your business. It shows how people search — specifically what keywords they input — to find your listing.
If you don't have the time to start or manage your Google Business Profile, you show check out GMB management services.
#8 Always Ask for Reviews
Google and other search engines love customer reviews.
Reviews show search engines that your business can be trusted and that it is part of the community.
Customer reviews also help improve your organic search rankings since they signal to search engines that your business is relevant and trustworthy.
Reviews can also boost your conversion rate by convincing potential customers that your business is worth their time and money.
Asking for reviews can also help build customer loyalty and word-of-mouth marketing for your business.
Finally, don't forget that customer reviews can provide valuable feedback about your landscaping services that you can use to improve.
SEO for Landscapers: So What Now?
What are you going to do?
The truth is your landscape companies have three choices:
You can try to figure out how to do search engine optimization yourself.
Work with an SEO company (and not worry about SEO at all).
Keep paying for Facebook, Instagram and Google ads.
Do nothing and hope everything works out.
I would recommend the second option and focus on what matters in your landscaping business:
Doing great work and making your customers happy.
So if you’d like us to help you get more leads and clients for your business, book a call.
Or, click here to get a free mini SEO audit and see what's holding your site back from ranking in the search engines.
Thanks for reading!
About the author
Kester is the Director of SEO at Bowie SEO. He has been doing SEO and digital marketing for more than 4 years. When not engulfed in SEO or building websites, you can find him with his family, riding his bike, or relaxing in front of his aquarium.